Iman Syed, UX/UI designer in Toronto, Canada

Thoughtful designs, built around people.

I design digital products that focus on clarity and ease of use, and I back every decision with research rather than guesswork.

See my work Resume

Case studies

Four projects, from research and wireframes to tested, high-fidelity UI.

Vita+ weekly overview screen in dark mode with nutrition, exercise, sleep, study and social summaries

Vita+

A wellness app that makes daily mood and habit logging quick enough to keep up.

Redesigned Nothing Bundt Cakes home page with a new lemon blueberry flavour banner

Nothing Bundt Cakes redesign

A clearer layout and simpler navigation for a bakery website that users found cluttered.

Rent-Able home screen with a building announcement and request categories

Rent-Able appliance request form with an issue dropdown and photo upload

Rent-Able

One place for tenants and landlords to report, track and resolve maintenance requests.

Fire Help tablet app: a case request sidebar with location and caller details beside a map of downtown Seattle showing a route and road blockages

DubsTech Protothon

A 24-hour prototype to help the Seattle Fire Department dispatch and route faster.

Graphic design work

Posters, screen displays and social graphics for university events.

Tools I work with

FigmaDesign
FramerDesign
ProtoPiePrototyping
AxurePrototyping
PhotoshopAdobe
IllustratorAdobe
InDesignAdobe
Adobe XDAdobe
SketchDesign
CanvaGraphics
ClaudeAI
LovableAI
Figma MakeAI
Android StudioCode
HTMLCode
CSSCode
JavaScriptCode
JavaCode
PythonCode

Research papers

Studies on how people make decisions, and what that means for design and privacy.

Human-computer interaction
May – Aug 2025
Unpublished
Does more choice make shopping harder?
Decision Fatigue in Digital Catalogues: The Effect of Inventory Size on Decision-Making Efficiency
In 432 timed trials, finding one item took about 25 seconds among 10 products and 57 seconds among 50.
With Samarth Kulkarni and David Yusuf
Read the paperPDF, 6 pages(opens in a new tab)
Hypermedia & multimedia technology
Sept – Dec 2025
Unpublished
Would you still trust your DNA test?
Exploring Understandings of Genetic Testing: The Impact of Media Cases on Participant Perceptions
Six DNA-test users reacted to real breach cases. Few had read the terms, and most trusted a company for its size.
With Syd Rhodd and Itteshaf Haque
Read the paperPDF, 12 pages(opens in a new tab)